Packaging design of the three constituent elements of-2
Composition factor
Composition of packaging is to show face trademarks, graphics, text, and combinations together with a complete picture. Combination of these four areas constitute the overall effect of packaging and decoration. Composition elements of product design trademarks, graphics, text and color the use of a correct, appropriate, beautiful, good design can be called work.
1. Trademark design
A trademark is a symbol of enterprises, institutions, goods and symbols of the image of the facilities. Trademarks are the arts and crafts with a clearance, which involves political, economic, legal as well as art and other fields. The characteristics of a trademark by its functions, the form of a decision. Convey it to the rich content in a more simple and clean, more generally in the form of a relatively small space shown at the same time the need for an observer in a short period of time to understand its inherent meaning. Trademarks trademarks general can be divided into text, graphics and text graphics trademark combination of three forms of trade marks. Trademark of a successful design, it should be the performance of the organic integration of the creative product. Creativity is based on design requirements, the concept of a comprehensive, analyze, summarize, sum up, through philosophical reflection, as the image of an abstract design concept of performance appraisal by the abstract step by step into the image of the specific design.
2. Graphic Design
Packaging products mainly refer to the graphic image and other aids, such as decorative image. Graphics as a design language, is to image the internal and external factors in the performance of the composition in order to form the visual image to convey information to consumers. To achieve this end, the graphic design of the positioning accuracy is critical. The process of positioning products that are familiar with the process of the entire contents, including the nature of goods, trademarks, names and the meaning of the status of similar products and many other factors have to be familiar with and research.
Graphics on its physical manifestations can be divided into graphics and decorative graphics.
Kind graphics:
Used painting methods such as photo albums to show. The design of packaging and decoration painting is the main form of expression, according to the packaging needs of the whole idea of drawing pictures for the goods and services. Compared to a photo album, it has a trade-off extracted and summarized the characteristics of freedom. Intuitive way of drawing strong, strong tastes, is the publicity, landscaping, a means of marketing goods. However, packaging of commercial decisions and the design should highlight the true image of the performance of commodities, to give an intuitive image of the consumer, the photographic industry with the performance of the real, intuitive visual design is the best packaging methods.
Decorative graphics:
Divided into two kinds of concrete and abstract methods. As a figure, landscape, animal or plant, as the patterns of symbolic packaging graphics packaging can be used to show the contents and attributes. Abstract methods are used freehand, the abstract point, line, geometric-shaped face pattern, color or texture effects constitute the screen, with concise, eye-catching, with a form of influenza, but also packaging and decoration of the main methods. Typically, as a form of expression and abstract design in the packaging and decoration are not isolated, but each combination.
The content and form of the dialectical unity of the graphic design of the universal law, during the design process, according to the needs of graphic content, choose the appropriate graphics performance techniques to graphic design to achieve the unity of form and content, reflect the spirit of the times to create a national style application, economic, aesthetic design of the decoration works are the basic requirements for packaging designers.
3. Color Design
Color Design in the packaging design occupy an important position. Beautify and highlight color products is an important factor. Packaging use of color is the idea of the entire screen design, composition of the close contact. Color of the packaging requirements of flat, neat and well-spaced, and this is the color filter, a highly condensed summary extraction. It reminds people of the habit and color as the basis for a high degree of exaggeration, and color is a means of packaging art. At the same time, packaging must also be process colors, materials, uses and sales areas and restrictions on the system.
Packaging requirements of the design of eye-catching colors, contrasts, there are strong and competitive to attract the country so as to arouse the desire of consumers to buy and promote sales. For example, food-rich and distinctive colors, mainly in warm, highlighting the fresh food, nutrition and taste; medicine and well-being of pure tones; cosmetics category of commonly used soft tones of the middle; metal, mechanical tools used blue, black and calm other color to indicate a solid, precision and durability characteristics; commonly used types of children's toys with colorful solid color and a variety of well-being of a strong color contrast to the child's psychological and loving; sporting goods category loud use of clear-cut color in order to increase the active sense of movement ... ... the different products have different characteristics and attributes. Designers to study the habits and preferences of consumers as well as international and domestic trends in color in order to continuously enhance the color of the sociology and psychology of consumer awareness.
4. Text design
Text is to convey ideas, feelings and exchange information, to express the theme of the contents of a symbol. Packaging of goods brand, name, descriptive text, ad text, as well as manufacturers, distribution companies or units, reflecting the nature of the contents of the packaging. Packaging design of these characters must be packaged as part of the overall design of the overall consideration.
The design of packaging and decoration of the text in the design include: simple text, the true, vivid, easy-to-read, easy to remember; font design should reflect the characteristics of goods, nature, unique, and have a good aesthetic and functional identification; text The layout and overall packaging design should be harmonious.
